Not sure what happened – this was supposed to have posted on Monday! Weird. Well, here it is anyways because I can’t let a post about Drake slip away.
Got rich off a mixtape, got rich off a mixtape. But serious. Released by complete surprise to fans, Drake’s mixtape ‘If You’re Reading This It’s Too Late’ has gone platinum! In jut a little over 10 days of its release, Drake had already moved 624,000 units of the tape.
In a great explanation and breakdown of how it hit platinum, his official fan site WordOnRoad broke it down:
“With the new ‘Sales + Steaming’ system, ‘If You’re Reading This It’s Too Late’ was already platinum back in March. However, this week the mixtape sold 7,985 units putting it a total of about 1,006,000 units sold. This makes it platinum based off of strictly sales and no streaming.”
Congrats again to Drake and the whole OVO team for putting together, yet again, another quality piece of work. Really looking forward to Views from the 6!