I don’t know about you, but I’m pretty amped about this new single from the Biebs. As a follower of the Canadian native on Instagram (don’t judge), I’ve even more so anticipated this track due to the star-studded social media campaign behind it. Since the announcement of thre track on July 29 on Ryan Seacrest’s syndicated radio show, every day Justin has had a fellow celebrity promote the song on Instagram. Celebrities ranged from Ed Sheeran to Tony Hawk to Kendal Jenner (yes, she’s a celebrity – get over it) to Ben Stiller and Shaquille O’Neal to name a few.
Some of you may be shaming me for supporting him, but he’s quite talented and his talent is what originally brought him into the spotlight, so for that, he has my support. Don’t act like you were all perfect growing up. 🙂
So give it a listen and see for yourself if all the promotion was worth the hype!
And if you’re interested in a more in-depth explanation of his social media campaign for this song, you can read a great article on Billboard’s website.